Born to Create
Unforgettable Events
SK1010 Events is Oman's most electrifying event management and entertainment company — built from passion, driven by purpose, and powered by Sarah Khan's vision.
Est.
2022
How It All Began
SK1010 Events was founded in 2022 by Sarah Khan with a single, bold ambition: to bring world-class entertainment experiences to the heart of Oman. What started as a dream quickly became a movement — one event at a time.
From the very first carnival to sold-out sports tournaments and glittering influencer award shows, every SK1010 event has been crafted with meticulous attention to detail, an unwavering commitment to quality, and a deep love for the Omani community.
In just three years, SK1010 has grown into a trusted name across Muscat and beyond — producing over 50 events, welcoming 100,000+ attendees, and partnering with some of Oman's most respected brands.
SK1010 in Numbers
Sarah Khan
Founder & Entrepreneur
Sarah Khan
Founder & Entrepreneur — MBA (HR & Marketing)
Sarah Khan Management SPC
Sarah Khan is a social media influencer, entrepreneur, and community builder with over 15 years of experience in marketing, hosting, and brand management. Known for her chic style and warm, relatable personality, Sarah has built a loyal following across Oman and the GCC through her content on Instagram and TikTok.
Her content spans beauty, fashion lookbooks, food blogging, family vlogs, travel, and daily life — shared fluently in English, Hindi, Urdu, and Kannada. She is frequently invited as a chief guest for restaurant and store openings, competitions, and high-profile ceremonies across Oman.
In 2022, Sarah made history as the first person in Oman to introduce Social Media Awards — the SK1010 Awards Season 1 and 2 — recognising and honouring the efforts of social media influencers. The events were a resounding success, and Sarah has committed to making them an annual celebration of creativity and community.
MBA
Specialised in HR & Marketing
Certified Makeup Artist
Certified by Sara Kamkarian, UAE
Zumba Instructor
Licensed & Certified — 7 Levels
15+ Years
Marketing & Event Hosting Experience
Multilingual
English, Hindi, Urdu, Kannada
SK1010 Awards
Pioneer of Oman's Social Media Awards
Our Core Values
Excellence
Every detail matters. We hold ourselves to the highest standards in every event we produce.
Community
We exist to serve and celebrate the people of Oman — our events are built for and by the community.
Innovation
We push creative boundaries, bringing fresh concepts and world-class production to every stage.
Integrity
We build lasting partnerships through transparency, reliability, and genuine care for our clients.
Ready to Create Something Epic?
Whether you're planning an event or looking to partner with us, we'd love to hear from you.
Get in Touch